Professor Hauser has coauthored two textbooks, Essentials of New Product Management and Design and Marketing of New Products the latter ranked as one of the most-cited works in the Journal of Product Innovation over a twenty-year period. He has applied sophisticated statistical and market research techniques, including machine learning and conjoint analyses, to examine consumer purchasing decisions. In his research, Professor Hauser addresses issues of new product and service development, marketing management, and competitive strategy. His industry expertise includes consumer goods, entertainment, insurance, high tech, pharmaceuticals, and telecommunications. Professor Hauser has testified in more than seventy-five antitrust, consumer fraud, product liability, and intellectual property matters. John Hauser is an expert in survey design, demand forecasting, product confusion, product feature valuation, and measurement of consumer preferences, beliefs, and willingness to pay. He has also taught managerial and executive education seminars on corporate finance and banking topics in various federal, state, and university-sponsored programs.
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Professor Johnson speaks widely on financial and banking subjects and has given presentations at universities and professional associations in the United States and abroad, including Australia, China, Hong Kong, Singapore, South America, South Korea, and Switzerland.įor nearly three decades, Professor Johnson has taught courses on valuation, corporate finance, financial institutions, financial markets, and investments. He has served as an associate editor for the Journal of Banking and Finance, the Journal of Financial Research, and the Review of Financial Economics. He has published articles in leading peer-reviewed journals, including the Journal of Financial Economics, the Review of Financial Studies, the Journal of Financial and Quantitative Analysis, the Review of Finance, and Management Science. Professor Johnson’s research spans a broad range of topics, including: corporate governance, corporate transactions, and corporate misbehavior corporate financial policies (debt policy and dividend policy) executive compensation financial institutions investor returns reputation and securities pricing and risk.
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